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2016
Treatment *working progress* by Michael
The film begins with an eye level shot of Dylan, zooming out to show him leaning against a wall, holding his son, Dylan Jr. As the camera pans and tilts, Dylan's stress and emotions are emphasised through his facial expressions. He knows that he needs to start working more in order to look after his son but he doesn't know where to start.
An over the shoulder shot is used to show him stacking books in the library. He then makes his way to the internet shop. A long shot is used to show Dylan leaving the internet shop with his CV's in his hand, presumably ready to give them out. The next shot is an establishing shot of him standing outside of all the different shops he plans to hand his CV's to. The camera is tracking as Dylan exits the shop and makes his way to the bus stop. Dylan begins to get agitated as his son appears to be crying. The over the shoulder shot brings in the passenger to come and help, taking Dylan Jr and calming him down. A long shot is then used, and Dylan's surrounding is blurred as the camera zooms into him, showing more of his emotions as he starts crying. The camera zooms back out as the passenger gives him back his son.
Dylan goes to the interview he had later that day and the long shot is used to show him entering the shot. The over the shoulder is used to hold the conversation between Dylan and the shop owner. Dylan gets turned away and with his back towards the camera, he screams and comforts his baby.
He is then sitting on the benches in a park holding his baby when Jack approaches him. This whole scene is at a low angle of Dylan looking up to Jack. Jack then hands Dylan the drugs and points to the person he expects Dylan to hand it to (long shot). Many jump cuts switch between Dylan and Dylan jr, and as soon is he takes the drugs, a black screen appears.
An over the shoulder shot is used to show him stacking books in the library. He then makes his way to the internet shop. A long shot is used to show Dylan leaving the internet shop with his CV's in his hand, presumably ready to give them out. The next shot is an establishing shot of him standing outside of all the different shops he plans to hand his CV's to. The camera is tracking as Dylan exits the shop and makes his way to the bus stop. Dylan begins to get agitated as his son appears to be crying. The over the shoulder shot brings in the passenger to come and help, taking Dylan Jr and calming him down. A long shot is then used, and Dylan's surrounding is blurred as the camera zooms into him, showing more of his emotions as he starts crying. The camera zooms back out as the passenger gives him back his son.
Dylan goes to the interview he had later that day and the long shot is used to show him entering the shot. The over the shoulder is used to hold the conversation between Dylan and the shop owner. Dylan gets turned away and with his back towards the camera, he screams and comforts his baby.
He is then sitting on the benches in a park holding his baby when Jack approaches him. This whole scene is at a low angle of Dylan looking up to Jack. Jack then hands Dylan the drugs and points to the person he expects Dylan to hand it to (long shot). Many jump cuts switch between Dylan and Dylan jr, and as soon is he takes the drugs, a black screen appears.
Audience Theory cont. by Michael
Uses and Gratification
The theory suggests that media audiences play an active role in interpreting and integrating media into their own lives.
The theory suggests that media audiences play an active role in interpreting and integrating media into their own lives.
- Diversion-escape from everyday problems
- Personal relationship-substitution of media for companionship
- Personal identification-self understanding (finding yourself reflected in texts)
- Surveillance-using media to find out what is around us
Reception Theory by Stuart Hall
The theory suggest that when a producer constructs a text it is encoded with a meaning or message that the producer wishes to convey to the audience. In some instances audiences will correctly decode the message or meaning and understand what the producer was trying to say. In some instances the audience will either reject or fail to correctly understand the message.
Stuart Hall identified three types of audience readings (decoding) of the text:
- Dominant-Where the audience decodes the message as the producer wants them to do and broadly agrees with it
- Negotiated-Where the audience accepts ,rejects or refines elements of the text in light of previously held views
- Oppositional-Where the dominant meaning is recognised but rejected for cultural, political or ideological reasons
Neo-Marxist views of the media:
Mark believed that society was unequal. He saw two disparate groups of people: those with power and money and those without. He saw power as being related to the means of production. Neo-Marxist theories, applied to the media, see this manifested in terms of: those who create and control media texts producers and those that consume them audience.
A Marxist view would seethe fact that only a few companies produce the majority of the World's Media as negative. This is seen as 'Cultural Imperialism' in that these texts could offer a quite restricted and biased view of the world. If those who have the power to control the inherent ideological messages in the media present only a one-sided view of reality, this could have an adverse effect or influence on the audience.
Gramsci viewed these dominant ideological messages, encoded into all media texts, as helping to perpetuate the inequalities in society; he suggested that dominant ideological messages serve to maintain the dominant power position of the ruling class by causing those without power to accept their version of reality as 'the norm'. He called this hegemony. This is true of most social stereotypes. So the hegemonic representation is that which is dominant in society.
e.g. People who live on housing estates are less likely to do well at school and are less likely to get a good job.
People from the ruling classes have probably not had first-hand experience of people from housing estates so this view is 'received' . I f this view is represented as 'truth' in the media it will become 'reality' in most people's minds.
Audience Theory by Michael
Audience Importance:
Media Effects Theory is concerned with the influences (negative) that the media could have on people.
Hypodermic Needle/Magic Bullet is the belief that we are passive consumers who are simply fed information via the media (traditional Marxist stance)- this is a form of social control.
Two step flow is the way 'influences' work. Opinion leaders get information from a media source and then pass the information, along with their interpretation, down to others such as family and friends etc.
Moral Panic-The panic of people's morals
- Without an audience there would be no media
- Media organisations produce media texts to make profit. If there is no audience then there is no profit
- The mass media is becoming more competitive than ever to attract more and more audiences in different ways to stay profitable
Types of Audience:
- Mass audience (broadcast audience) are those who consume mainstream or popular texts such as soaps or sitcoms. It's media in which targets a very large group of people e.g. woman, men, children, adults etc.
- Niche audience are much smaller but very influential. A niche audience is a small, select group of people with a very unique interest.
Audience Theory:
Media Effects Theory is concerned with the influences (negative) that the media could have on people.
Hypodermic Needle/Magic Bullet is the belief that we are passive consumers who are simply fed information via the media (traditional Marxist stance)- this is a form of social control.
Two step flow is the way 'influences' work. Opinion leaders get information from a media source and then pass the information, along with their interpretation, down to others such as family and friends etc.
Moral Panic-The panic of people's morals
Mood Board by Michael
This is a Mood Board of a group of Drama films which compete against each other for Box Office, video sales and awards. Some of them are strictly Drama, some are Drama/Romance, Drama/Comedy, and Drama/Action.
Types of Research by Michael
Quantitative Research- Data that can be transformed into usable statistics. (e.g. Surveys)
Qualitative Research- In depth studies of a group of people to support the hypotheses. (e.g. Open-ended questions)
Primary data is the research being used for 'market research' in my case. Primary research can be accomplished through many methods such as a questionnaire, a survey, a poll etc. This helped me because specific issues were able to be addressed, considering the fact that the survey/poll was acute and up to date. My primary research consisted of both quantitative and qualitative data.
Secondary data plays a big part in my research. This is the information being used from sources such as the internet, or books etc. The fact that i wasn't able to get all the information needed by my primary source, meant that i was able to fill in the missing data by the secondary source.
Drama Genre by Michael
Drama films
Want to see a film you can relate to? The drama genre consists of a serious story with 'life' situations in which resemble realistic characters. A bunch of emotions are emphasised in the drama genre. This is used to give the film more verisimilitude, allowing the audience to connect with the characters, which is pretty much what we want, right? Well, many may view drama to be a bit too emotional, whereas some may find drama to be incredibly funny. This is because drama can usually be interlaced with other genres such as comedy and action, e.g. Forrest Gump (1994) (Drama/Comedy), The Dark Knight (2008) (Drama/Action) both winning the award for the People's Choice Award for Favourite Movie- one in 1995 and the other in 2009.
Want to see a film you can relate to? The drama genre consists of a serious story with 'life' situations in which resemble realistic characters. A bunch of emotions are emphasised in the drama genre. This is used to give the film more verisimilitude, allowing the audience to connect with the characters, which is pretty much what we want, right? Well, many may view drama to be a bit too emotional, whereas some may find drama to be incredibly funny. This is because drama can usually be interlaced with other genres such as comedy and action, e.g. Forrest Gump (1994) (Drama/Comedy), The Dark Knight (2008) (Drama/Action) both winning the award for the People's Choice Award for Favourite Movie- one in 1995 and the other in 2009.
 |
| Forrest Gump (Directed by Robert Zemeckis) |
 |
| The Dark Knight (Directed by Christopher Nolan) |
Slave to society *working progress* by Michael
Slave to society
Michael- Dylan Pines
Isaac- Passenger
Tommy- Jack
Isaac- Drug dealer 2
SCENE 1
*Camera pans around Dylan*
M- Don't worry, it's all going to be okay Dylan Junior *mime*
SCENE 2
*Tripod: Corner shop, Delly, School (stacking shelves)*
*Montage (different shops) establishing shot*
SCENE 3
*Bus- Calming down Dylan Junior(singing)*
M- Hush little baby don't you cry x3
*Baby doesn't stop crying, passenger comes and helps (takes the baby)*
*Dylan starts crying*
*Passenger sways the baby and the baby stops crying*
M- Thank you so much. I couldn't get him to stop crying
P- No problem, he's hungry, he needs to be fed
*Extreme close up, distressed look on Dylan's' face*
SCENE 4
*Walking to the 'shop' for the interview (Long shot)*
*Enter the shop*
M (to the owner)-My name is Dylan Pines and I've got an interview
*Over the shoulders*
Owner- You might want to look presentable and you can't bring the baby in with you.
*Dylan fixes up his attire*
M- Sorry, I have to bring him in, I've got nowhere else to take him
Owner- Sorry, we cannot allow you to come through with the child
M- I'm desperate, please?
Owner- Have a good day sir
*Dylan walks out and shouts, baby begins to cry, he sways the baby and the baby calms down*
SCENE 5
*Sitting on the floor with the baby in arms*
*Jack approaches*
T- Looks like you could do with some money
M- I don't take money from people
T- You don't have to take money from me...Go earn it yourself
*Jack hands him the drug and points towards Drug dealer 2*
Preliminary Task by Michael and Isaac
Target Market Research by Michael
We will be targeting the '16-19' and '20+' audience. In consideration to my previous survey, Drama is the most popular genre(40%) with one reason being that it's more realistic than the other genres. I don't believe that the '12-15' age group would be interested as drama consists of many emotions and 'life' scenarios in which they wouldn't understand.
The fact that i am within the age group of '16-19', i'm able to understand the effect drama films have on its audience.
The fact that i am within the age group of '16-19', i'm able to understand the effect drama films have on its audience.
Analyse the effect the camera angles, editing techniques and sound effects have on the audience. (Deconstruction 1)
At the beginning of City of God, the transitional effects
are used as the screen goes from one shot to a ‘blacked out’ shot and then
forwarded to the next shot...
This excites the audience due to it’s quick eye
line match technique, also being emphasised by the score, which
was an upbeat drum resembling the steps of the gangsters. The upbeat drum also
represents the type of culture, in which is extremely relevant to the ‘festival’
mood.
We are able to see the power of the leader of the gang
portrayed by the camera angle, which was an extreme close up. As well as
powerful, he is seen as the villain and the ‘evil’ character, considering the
mid-shot of him holding a gun with the smile on his face. This connotes him to
be someone who loves to kill.
As the chicken was running, we see those chasing him at a
low angle. This yet again depicts their power by their size/height in contrast
to the chicken...
We are able to recognise the intensity and desperation in
trying to catch the chicken, by the fast-paced use of the handheld technique.
Rocket is the boy who’s caught in the middle of the gangsters and the police. The close up of him films the camera
circling around him in slow motion and then abruptly changing the speed to
really quick, it's used to acknowledge the ‘troubled’ situation he’s in, also being able to recognise the fact that he’s scared, due to the position he’s in/his stance.. The background sound resembles the editing techniques. The sound
will go to a slow motion pace, emphasising his slow realisation of what’s
happening. Eye line match is also used to describe the acknowledgement of
Rocket’s surroundings. We see Rocket and the police from the gangsters’
perspective and vice versa from Rockets.
The zoom in effect is used in the scene when Rocket is
young, allowing the audience to know who the main character is. We had also got
a still shot with a ‘camera shot’ sound in which also showed us that Rocket’s
the main character.
The camera angles, sound effects and editing techniques
helps to acknowledge the surroundings, allowing the audience to recognise the
town being less economically developed.
Notion of Codes
Semiotics- The study of signs, symbols and their use of interpretations.
Sign- An object, quality or event whose presence/occurrence indicates the probable presence/occurrence of something else
Signifier- A signs physical form as distinct from its meaning (Denotation)
Signified- The meaning or idea expressed by a sign, as distinct from the physical form in which it is expressed (Connotation)
Codes- Systems of meaning production (signs) at both textual and production level that can be decoded to create meaning.
Sign- An object, quality or event whose presence/occurrence indicates the probable presence/occurrence of something else
Signifier- A signs physical form as distinct from its meaning (Denotation)
Signified- The meaning or idea expressed by a sign, as distinct from the physical form in which it is expressed (Connotation)
Codes- Systems of meaning production (signs) at both textual and production level that can be decoded to create meaning.
Producers ENCODE and Audiences DECODE
Technical codes
-Camera
-Lighting
-Sound
-Editing
-Mise-en-scene
The signifier is Angelina Jolie, the actress, holding a rope with aggression written all over her face, which is contributed by the close up angle used. We can see that the background is dark and mysterious, so the sense of action and danger is signified. She totally challenges a females role by her not wearing any make up and her hair being messy. Her gesture is as if she's ready to fight, considering stance, her clothes and the rope in her hand. It seems as if she's ready to do the 'dirty work' in which would usually conform to a males role, showing her bravery.
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