Notion of Codes
Semiotics- The study of signs, symbols and their use of interpretations.
Sign- An object, quality or event whose presence/occurrence indicates the probable presence/occurrence of something else
Signifier- A signs physical form as distinct from its meaning (Denotation)
Signified- The meaning or idea expressed by a sign, as distinct from the physical form in which it is expressed (Connotation)
Codes- Systems of meaning production (signs) at both textual and production level that can be decoded to create meaning.
Sign- An object, quality or event whose presence/occurrence indicates the probable presence/occurrence of something else
Signifier- A signs physical form as distinct from its meaning (Denotation)
Signified- The meaning or idea expressed by a sign, as distinct from the physical form in which it is expressed (Connotation)
Codes- Systems of meaning production (signs) at both textual and production level that can be decoded to create meaning.
Producers ENCODE and Audiences DECODE
Technical codes
-Camera
-Lighting
-Sound
-Editing
-Mise-en-scene
The signifier is Angelina Jolie, the actress, holding a rope with aggression written all over her face, which is contributed by the close up angle used. We can see that the background is dark and mysterious, so the sense of action and danger is signified. She totally challenges a females role by her not wearing any make up and her hair being messy. Her gesture is as if she's ready to fight, considering stance, her clothes and the rope in her hand. It seems as if she's ready to do the 'dirty work' in which would usually conform to a males role, showing her bravery.